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A couple of interesting things have been happening in the CubeCheater world recently.

First, I recently received a nastygram cease-and-desist from the Rubik’s Cube company, which claims that CubeCheater infringes on its rights.  Apparently they claim rights to any and all “depictions” of Rubik’s Cubes.

I obviously did not use any “Rubik” names or logos in the app, so I had thought it would be in the clear, especially since the app only solves cubes and does not simulate them. I don’t know enough about intellectual propery law to know whether it’s legitimate to claim rights to depictions of products, but there does seem to be some precedent for trademarking the “likeness” of a product.

Either way, there’s no way I could possibly afford to fight it in court, so I didn’t have much of a choice. I negotiated with the Rubik’s Cube company, and we came to an agreement that I could keep CubeCheater alive as long as it was available for free.

So this week I made CubeCheater available for free on the App Store. In the few days since then, it’s been downloaded about 25,000 times.

On a more positive note, version 1.2 of CubeCheater is now available, and adds support for many new languages!  CubeCheater is now translated into Japanese, German, French, Italian and Spanish. Fortunately the app doesn’t have a whole lot of text so it was fairly easy to translate. Still, some problems did come up, such as most of the German text strings being too long for the buttons that I had calibrated for the English version. Eventually I got everything to fit.

Here are some screenshots of CubeCheater in Japanese and German:

This morning I discovered that somebody had parked in front of my garage, blocking me in:

I had no idea who it was, but it appeared to be a female from the contents of the car.

I gave the person a couple of hours to move the car before eventually calling the towing company:

The tow truck driver said that this is a common sort of thing. Usually it’s somebody who is drunk out of their minds and is unaware of where they are parking during the night. The next morning must be doubly bad for them - they have a hangover and their car is missing .

The funny thing was that the tow truck guy just walked up to the car, hopped in, put it in neutral and pushed it up to the tow truck. I didn’t even think to check if it was unlocked - I could have just pushed it into an empty parking spot myself.

So as promised, here’s more data about how the release of Piratizer Lite helped the sales of the full version of Piratizer. As expected, it did create a light (ha) boost in sales. Here’s the graph - the large spike around June 1 was about when the Lite version was released:

Piratizer Sales

So it’s still a little early to conclusively call it a trend, but the release of the Lite version seems to have boosted sales of Piratizer by about 4-5x. Sales are now around 20-25 per day.

The one thing I know the sales won’t do is stay constant, but imagining that they did, 25 sales per day would be about 9000 per year. Add in say 5 more apps pulling similar numbers and you could have yourself a nice little source of passive income, which is a good thing to have during these days of recessions and layoffs.

It’s looking more and more like Piratizer won’t achieve the great success of CubeCheater, which is what I had feared and intended to test by making the app. Certainly with 50,000 apps now in the App Store, only a select few are going to be making any real amounts of money, given the way the system is set up.

Today I graduated with a Master’s degree in Computer Science & Engineering from the University of Washington. It’s been a long ride since I decided to enroll two years ago. I’ve been super-busy with school as well as a full-time job the whole time.

I’m glad to be finished though! Now I’ll have time for a little break before moving on to the next stage of my life.

I have instructed my friends to call me “Master Eric” now, but for some reason it doesn’t seem to be catching on…

I don’t have the actual diploma yet, but I did get this fancy business card holder:

Today I finished up a Computer Graphics class at UW. The assignment for the final week was to create an animated video using all the techniques we learned about in the class, including hierarchical joint modeling, particle systems, smooth Bezier interpolation, etc..

It was pretty difficult to create and program an animation by hand without using any sort of software like Maya, so most of the class’ entries were pretty simplistic. My entry was titled “Yoshi vs Keyboard Cat” and is embedded below. It’s probably obvious that I did not have a whole lot of time to spend on it:

(YouTube link for RSS readers)

Quite amazingly, and despite its massive flaws, the class voted it as the best animation! Several of the other student’s animations were technically superior, so I think my victory had more to do with the fact that I pandered to the audience of computer-science students by including both Yoshi and Keyboard Cat in the same video. Never underestimate the power of the meme!

I won a WALL-E DVD and desk lamp:

A little more than a week ago I noticed a bad smell in my apartment, but I couldn’t figure out where it was coming from. It was a vaguely familiar smell, but wasn’t any of the typical things you’d easily recognize (like rotting food or mold).

Then one day I noticed a duct vent outside my apartment and realized what it was:

Some birds had been building a nest inside the duct and were pooping up a storm inside, so much that it spilled out, down my window. The duct connected to my clothes dryer as well as the oven fan vent.

Unfortunately this vent outlet is between the second and third floors, so it’s impossible to reach without an extra-tall ladder. I called the maintenance crew and they were able to pull the bird nest out (there were no baby birds or eggs, luckily), and put a grate over it.

I think the birds must have pooped a whole lot inside of the duct (which didn’t get cleaned up), because there’s still a small lingering smell wafting through the apartment a week later. I’m hoping that the smell will eventually go away by itself, but in the meantime I have one of those plug-in air fresheners, which masks it so that you don’t notice.

It’s been a few weeks since Piratizer was released, so it’s about time for an update. Unfortunately the update is not all that good - yet.

After an initial burst of purchases by friends and family (thanks everyone!), daily sales have slowed and and leveled off in the single digits:

Piratizer Sales - First Three Weeks

The problem is the same one that most other iPhone apps face: nobody knows that the app exists. With 40,000 other apps on the App Store, it’s impossible to find any apps that aren’t in the Top 100 lists, unless you hear about the app through some other means, and then search for it. The trick is to somehow get enough people to buy the app in one 24-hour period that it shows up on the top lists, where lots of other people will see it and then buy it (hopefully).

So far the response from existing customers has been positive, so I’m hoping that the app will be popular if it can just get onto the charts.

CubeCheater was able to really take off once it got mentioned by Wired, Gizmodo, and other high-profile sites. Unfortunately I’m not sure that Piratizer has quite the same “cool factor” required to get mentioned on one of those sites (of course I have submitted it for review to all of those sites, but no luck so far - they probably get hundreds of apps submitted every day, so it’s difficult to stand out of the crowd).

Not all hope is lost, though: there are still a lot of other opportunities to increase sales. Since “app visibility” is such a large problem, enterprising developers have come up with lots of ways to tackle it. The first big one I’m going to try is the “Lite” strategy: make a Lite version of the application which has limited features and advertises the full paid version. Huge numbers of people download all the free apps they can get, so any free app is almost guaranteed to be downloaded many times, at least if it’s any good. The popularity of the free app will drive some fraction of users to “convert” up to the paid app.

This “demo” strategy has existed forever, but its power on the App Store was only really quantified with the success of the iShoot app, as chronicled in this Wired article. Ethan Nicholas’s iShoot tank game was selling slowly until he released iShoot Lite. The Lite version was downloaded 2.4 million times, and that caused the paid version to be downloaded 320,000 times (all numbers are from February - they are certainly higher now). He was smart, though: his app cost $3, so he pulled in a cool million dollars from those sales.

So if Piratizer Lite has even a fraction of that kind of success, then I’ll be happy. It’s waiting in the Apple approval queue now and will hopefully be approved soon. Once it’s been out for a while, I’ll make another post about the results!